Why do you need a Content System?

Has this happened to you?

It’s 8AM on a Monday morning and you’re staring at a blank screen with empty thoughts. You know you NEED to post something, but your mind is coming up with nothing. It feels like you’ve talked about every subject you can but there’s nothing new to post about. Stress is overwhelming you, what to do?

Wouldn’t this be a simple problem to solve? You could actually work on growing your business or sending that proposal that you keep putting off. If this sounds like you, I got the perfect solution for you!

Content Systems.

Face it, you don’t have all the time in the world to create content for every platform. The battlefield known as digital marketing is brutally fast and pixels are flying at a million miles a minute. You need to be consistant, and fast to keep up with the industry and competition that’s already utilizing content marketing. You ever wonder how the biggest creators and publish daily content every single day? It’s because they have content systems.

A Content System exists to make content marketing at scale easier. Sure, they are lengthy to setup, but once they get going they are a flywheel that leads to immense organic growth.

For agencies and consultants, content isn’t a mere afterthought; it’s your secret weapon. It’s the bridge that connects your expertise to your clients’ needs, the compass that guides your audience to discover the solutions you offer. It’s the embodiment of your brand’s authenticity and innovation, painting a vivid picture of what sets you apart.

In a world where the digital landscape is constantly shifting, where algorithms evolve, and trends surge and fade, your content system becomes your steadfast companion. It’s the anchor that keeps you rooted in your mission, the engine that propels you forward.

We’re here to help you craft content systems that not only capture attention but also sustain it. Join us on this journey as we unravel the secrets to building a content system that will galvanize your digital presence, forge lasting connections, and ignite your brand’s success.

For marketing agencies and consultants striving to establish a remarkable online presence, the path is lined with unique challenges. Let’s go over a few of them:

• Content Fatigue: It’s easy for your content to get lost in the noise. The challenge lies in continuously producing fresh, engaging, and relevant content that captures your audience’s attention.

• Time Constraints: Agencies and consultants are often juggling multiple projects and client demands. Finding the time to research, create, and optimize content can be a significant challenge. The need for efficiency and time management is ever-present.

• Consistency Conundrum: Maintaining a regular content schedule can be elusive. Content gaps can disrupt your brand’s narrative and hinder audience engagement. Staying consistent is crucial, yet often challenging.

• Audience Understanding: Effective content hinges on a deep understanding of your target audience’s preferences, pain points, and behavior. Getting inside your audience’s mind and crafting content that truly resonates can be a daunting task.

• Measuring Impact: Determining the ROI of your content efforts is vital. Many agencies and consultants struggle with tracking and measuring the impact of their content marketing campaigns. Without data-driven insights, it’s challenging to refine strategies for better results.

Get ready to captivate, engage, and convert like never before. It’s time to harness the creative edge and drive results for your agency. Let’s dive in!

Steal This Process To Building a 7-Figure Content System

1. Define Your Content Strategy

It all starts with your strategy, it’s a map to get where you want your business to go. And understanding your audience is like holding the map to buried treasure. To craft content that truly connects, you need to know who you’re talking to and what makes them tick.

Here’s how you can better understand your audience and who they are:

• Client Personas: Create detailed client personas that embody your ideal clients. Give them names, backgrounds, and even a few quirks. Are they marketing managers striving for better ROI, consultants looking for innovative strategies, or both?
• Demographics: Look at age, gender, location, industry, and any other relevant demographics. It’s like piecing together a puzzle to see who’s at the other end of the screen.
• Psychographics: Dive into their minds. What keeps them awake at night? What are their aspirations? Their pain points? Understanding their psychology is like having a superpower.

Now that you’ve met your audience, let’s find their treasure trove of pain points. Think of these as the breadcrumbs leading you to the heart of their needs:

• Interviews and Surveys: Don’t hesitate to chat up your existing clients and prospects. Ask about their challenges, goals, and frustrations. Their answers are the keys to content that offers solutions.
• Social Media Stalking (in a Good Way!): Spend some quality time on social platforms where your audience hangs out. What are they talking about? What problems are they discussing? You should be like a silent observer at their conversations.

Once you have your audience’s pain points, it’s time to think about what content resonates with them. Imagine you’re preparing a feast, and you want to serve their favorite dishes:

• Content Preferences: Do they devour blog posts, gobble up videos, or savor podcasts? Knowing their preferences is like choosing the right ingredients for your content meal.
• Engagement Data: Keep an eye on what’s already working. Look at your social media analytics and website metrics. Which posts get the most likes, shares, and comments? This data is your treasure map.
• Competitive Intelligence: What’s your competition cooking? Take a peek at their content. It’s like checking out the menus of nearby restaurants. What’s missing that you can offer better?

With your audience research in hand, you’re ready to create content that speaks directly to their hearts.

II. Content Planning and Ideation

Keyword research is your compass in making content that your audience will find. Keyword research helps you discover the exact phrases your potential clients are typing into search engines. Here’s how to embark on your keyword research journey:

1. Know Your Niche Inside Out

Niche expertise is your secret sauce. Begin by deeply understanding your niche and target audience. What challenges do your clients face? What solutions are they seeking? Once you’ve got a handle on this, you’re ready to dive into keywords.

2. Brainstorm Seed Keywords

Think of seed keywords as the foundational blocks of your keyword research. These are the broad terms that relate to your niche. For instance, if you specialize in digital marketing consulting, your seeds could include “digital marketing,” “online advertising,” or “SEO strategy.” These seeds will sprout into a garden of relevant keywords.

3. Tap into Keyword Tools

No need to dig blindly; keyword research tools are your treasure maps. Simply input your seed keywords, and watch the magic happen.

4. Explore Long-Tail Keywords

While seed keywords are important, long-tail keywords are the gems. These are longer, more specific phrases that your potential clients are typing into search engines. They often indicate high purchase intent. For instance, instead of “digital marketing,” think “best digital marketing strategies for e-commerce.”

5. Check Search Volume and Competition

Not all keywords are created equal. Evaluate the search volume (how often a keyword is searched) and competition (how many other websites are targeting the same keyword). Aim for keywords with a balance: high search volume and manageable competition.

6. Spy on the Competition

Competitor analysis isn’t just for espionage; it’s a smart move. Investigate what keywords your competitors are targeting.

7. Organize and Prioritize

Now that you have a list of potential keywords, organize them based on relevance and search volume. Prioritize keywords that align closely with your content strategy and your clients’ needs.

8. Keep It Fresh

Keyword research isn’t a one-time affair. Stay vigilant. Trends evolve, and so do search habits. Regularly revisit your keyword strategy to ensure your content remains aligned with your audience’s interests and demands.

III. Content Creation and Production

One of the biggest issues with creating content is that it requires a daunting amount of time to make. However, if you’re smart and utilize a powerful content system you’ll be certain that you’ll be able to create content at scale while maintaining eye-catching quality. Here’s the process for scalable content creation.

1. Use a design system – By investing in a collection of design assets, typography and patterns tailored to your brand; you’ll be able to craft templates that you can use to create batch content that can be repurposed to a variety of platforms in a fraction of the time. Think of a Design System as an SOP for your content creation.
2. Stay True to Brand‘s Copy – This can can be tricky. Having brand verbal guidelines will allow your content to stay true to your brand’s messaging and stay consistent with it’s voice and tone as to not confuse your audience.
3. Repurpose and then Reporpose again – Want to know another reason why big creators and brands can create content everyday? It’s because they repurpose their content. Always repurpose your content – never stop doing it.
4. Schedule your Content – Lastly, schedule your content using an app such as Buffer. This allows you to create batches of content months in advance and focus in other areas of your business and effectively have your content marketing on autopilot.

By doing all of these you’ll be able to create content that answers burning questions your audience has, solve their problems and more importantly – do it consistently at scale.

IV. Content Distribution

What’s another thing that the most successful brands and content creators have in common? They’re EVERYWHERE. You can’t escape them, they’ll always be in your feed and are constantly surfing the algorithm. Lots of social media gurus will preach and tell you to only focus on ONE platform but the reality is that is not how you grow. Building your brand on one social media platform is best if you want to stay on that platform, but not if you truly want to elevate your online presence.

So how should you go about doing this? How exactly do you get everywhere? The key is repurposing content for each platform. Here’s how:

• Record a podcast episode
• Repurpose that episode into YouTube videos
• Repurpose those YouTube videos into Shorts/Reels
• Repurpose those videos into Blog Posts
• Repurpose those blog posts into text posts
• Repurpose those text posts into images
• Repurpose those images into carosels

There you have it! You’ll be able to be everywhere at once and start establishing authority in your niche. But this can be hard unless you have a dedicated team/agency to handle your content *ahem* I’ll just put out link right here.

But let’s not forget the last one.

V. Monitor and Analyze Results

We agencies and consultants love data, right? Keeping tabs on the performance of marketing efforts is what we do best. This is where metrics come into play. Metrics are like your agency’s dashboard; they show you how well your content is performing. Here’s what to focus on:

• Website Traffic: Think of this as the number of visitors strolling through your digital showroom. Is it increasing? Decreasing? What pages are getting the most foot traffic? This data tells you what’s working and what needs improvement.
• Lead Generation: This is your content’s ability to turn curious visitors into potential clients. Are your eBooks, webinars, or blog posts enticing enough to make people want more? Track how many leads your content is attracting.
• Conversion Rates: Think of conversion rates as your content’s sales pitch. How many of those leads actually become paying clients? Are there certain pieces of content that have a higher conversion rate? Understanding this helps you refine your strategy.

Google Analytics:

Picture Google Analytics as your content’s detective. It uncovers insights about your audience’s behavior. Here’s how to use it:

• Audience Behavior: Google Analytics reveals what your audience is doing on your website. Are they bouncing off after a few seconds, or are they sticking around to explore? Are they engaging with your content? This info helps you tailor your content to what your audience craves.
• Traffic Sources: It’s like knowing where your customers heard about your agency. Google Analytics shows you where your website visitors are coming from. Are they finding you through social media, search engines, or referrals? This insight helps you focus your marketing efforts where they matter most.
• Content Performance: Think of this as your content report card. Which blog posts or pages are getting top marks (high engagement and conversion rates)? Which ones need a bit more study time (lower interaction)? You can use this data to fine-tune your content strategy.

Continuous Improvement:

In the world of creative agencies and consulting, improvement is the name of the game. It’s all about learning from your content’s past performances to create a brighter future. Here’s how:

• Data-Driven Insights: Remember, data is your friend. It tells you what your audience loves and what they’re lukewarm about. Use this info to adapt your content strategy. If a particular type of content resonates, do more of it.
• Refining Your Approach: Think of your content strategy as a masterpiece that’s never quite finished. Based on the data you gather, make tweaks and adjustments. Maybe you need to produce more video content, or perhaps your blog posts need to dig deeper into certain topics. Be flexible and willing to pivot.
• Stay Informed: Keep an eye on industry trends and what your competitors are up to. Incorporate fresh ideas and innovative approaches into your content. Being ahead of the curve can set your agency apart.

Remember, building a content system is not a one-time project; it’s an ongoing journey. The metrics, analytics, and continuous improvement process ensure that your content evolves and stays relevant, ultimately helping you engage your audience and win more clients.

So, keep those creative juices flowing, analyze your data diligently, and embrace the ever-changing world of content with confidence!

Now It’s Time To Elevate Your Content Game

In the realm of creative agencies and consultancy, your content is the brushstroke that paints your brand’s picture in the digital world. Building a content system isn’t just about publishing articles and videos; it’s a dynamic process of creation, measurement, and evolution.

At Modnapse, we understand that the art of content is also a science. Our creative mastery combined with neuroscience-inspired strategies empowers agencies and consultants to craft content systems that captivate, convert, and grow.

So, as you embark on your journey to build a content system that stands out, remember that you’re not alone. With the right metrics, insights from Google Analytics, and a commitment to continuous improvement, your agency can achieve content excellence.

Unlock the potential of your brand with Modnapse, where creativity meets science, and where your content system becomes a masterpiece that sets you apart.

Ready to embark on this content journey together? Let’s connect and start crafting content that leaves a lasting impression. 🚀

Your content future awaits at Modnapse!

Posting Content ≠ Content Marketing

What’s that? Just posting everyday on social media isn’t content marketing?

No, it isn’t. In fact, I’d argue that posting everyday is going to sink your business further. You need a goal, a strategy, a framework with measurable and scalable results and metrics to measure your content marketing efforts.

So first things first, let’s define content marketing.

Simply put, Content Marketing is a strategy used to attract, engage and retain an audience using a form of interactive digital media. This can be in the form of social media posts, videos, infographs, blogs, etc.

But why do most fail at this?

Well, that’s what we’re going to go over and it boils down to THREE primary reasons.

Let’s get started.

1. Not Knowing Who It’s For

What’s one of the golden rules of marketing?

Know your audience.

Your content should be made specifically for a certain person, tailored exactly toward them. Like they have to feel like it was made specifically for them. Make them feel special, make them feel heard.

Most people just mindlessly post content and think that as long as they do it everyday, then it’ll bring in followers and leads.

Don’t post content that you would enjoy.

Don’t post content that you think that your audience would enjoy.

Post content that you KNOW your audience would enjoy.

This means doing thorough research, figuring out their biggest problems, offering an easily digestible solution and knowing the psychological and neurological triggers to make them stop scrolling and pay attention and then act.

Know your audience.

Onto the next one.

2. Not Staying Consistent

On the flip side, if you post maybe 1-2 a week or even once a month then I’d recommend not even bother with content marketing. You’d be better off pursuing other marketing channels.

You need to either go all-in on content marketing and succeed with it, or don’t bother. Social media apps want more users on the app, they want authentic people engaging, they have a financially incentive to keep people on their apps for as long as possible. More eyes = more dollars. So they will reward you if you can keep people n the platform longer.

You could have the best strategy in the world, but if you rarely post at all, it’s not going to do any good. Ideally, you’d want to post at least 5 times a week – once per weekday, but it’s ultimately better to go with something that you can stick with.

Use scheduling apps, create a batch of content all at once and schedule your content. Systematize it.

Which brings us to our third reason why most people fail content marketing.

3. No Content Systems

You ever wonder how some content creators are able to be active EVERYWHERE and post EVERYDAY. Like without missing a single beat?

I guarantee you, they have a content system. They have found a framework that works. They stick to it, and this allows them to be consistent and essentially have their content marketing on autopilot.

This is why many burn out when making content – you need a content system. But what exactly is a content system?

A Content System (Not to be confused with a Content Management System) is a process used for creating content at scale that is made for a certain brand or business and is catered to a particular audience.

This is more than likely what your business is lacking, and if you want to start taking content marketing seriously, then I highly recommend you start implementing one ASAP.

Now, onto the last reason why most fail at content marketing (I was guilty of this when I first started).

4. Not Engaging

Remember how I said that social media wants to keep you on the platform? This is where these social media apps want to keep you. They want you to be HOOKED on the app and be engaging with your audience, your ICP, other creators in your niche.

It’s blatantly clear that all these social media apps want you to ENGAGE.

Many who get into content marketing make the mistake of just posting content, and then forgetting about it!

This is probably the #1 reason (in my humble opinion) why 99% of entrepreneurs who try content marketing FAIL at it, and then complain that it doesn’t work.

You need to be engaging. That’s how you grow your social media following.

Growing your business or brand on social media is 20% content and 80% engagement. If you don’t do this, you will not grow.

I’d recommend at least for 20 mins a day per platform. I engage for 20 mins a day across 5 platforms (that’s 1 hour per day.)

Even if you don’t have any idea or strategy for your content – I’d still engage just so that way these social media websites “warm” up and recommend your profile.

Bottom line: Engagement > Content

In Conclusion

I hope you’ve walked away with the necessary knowledge from this article so that way you can CRUSH your content marketing goals and stand apart from the 99% in your niche. If you implement all of these tips and master them, you’ll be well on your way to succeeding inbound lead generation with content marketing.

Please be sure to comment and share so other entrepreneurs can benefit from this!

Have a good day everyone!

Landing Page Or Website – Which one is right for your business?

Landing Page or Website

Which should you have for your business? And Why?

What’s the difference?

That’s the burning question that every agency and consultant is wondering and today I’m going to explain the differences between the two, which is better for what and why and which one should you choose for your business.

Let’s dive in!

What is a Landing Page?

So, what exactly is a landing page?

Well, in the world of creative strategy and digital innovation, it’s a purpose-built web page designed with surgical precision to serve one primary goal – conversions.

Imagine it as a spotlight, directing your audience’s focus to a specific offer, message, or call to action. It’s not just any web page; it’s your digital stage for a performance that inspires action.

Here’s the kicker: Landing pages are precision-engineered to engage your audience. Landing pages are minimalistic wonders, and their secret weapon is focus. Whether you’re an agency looking to generate high-quality leads or a consultant aiming to captivate your prospects, landing pages do the heavy lifting. They’re a dynamic fusion of creative design, persuasive copywriting, and user experience wizardry.

Pros of a Landing Page:

• Laser-Focused Messaging
• Engineered for Lead Generation
• Conversion-Optimized
• Cost-Effective
• Best for Ad Campaigns
• Made for a specific audience

Cons:

• Limited Content
• Hard to drive Organic Traffic
• No Blog
• Not as Comprehensive as Website
• Multiple Landing Pages can be costly
• Not great for SEO

What’s a Website?

A website is your online headquarters – the heart of your brand’s virtual universe. Think of it as a dynamic showcase of your agency’s personality, services, and expertise. It’s the place where your audience explores, engages, and gets to know you on a deeper level.

A website is your canvas for storytelling, a platform where you can paint a complete picture of your agency’s capabilities. They offer versatility and comprehensive engagement. It’s where you display your diverse portfolio, share in-depth case studies, and host a treasure trove of content that educates and inspires. It’s your agency’s home on the web.

Unlike a website, a landing page keeps it concise. It eliminates distractions and is meticulously crafted to convert visitors into potential clients or leads. Landing pages are the secret sauce in your digital marketing campaigns, ensuring that your audience takes the desired action, whether it’s signing up for a consultation or downloading an e-book.

Pros of a Website:

• Elevates your brand
• Blog to drive organic traffic
• Better at establishing authority
• Long-term investment
• Content hub (easier to build content systems)
• Flexibility

Cons of a Website:

• Information Overload
• Not as Conversion-focused
• Maintainence
• Slower
• Maintainence
• Too broad

Which Should You Go Use?

It’s not always a matter of ‘either-or.’ Sometimes, the secret to digital success lies in a harmonious blend of landing pages and websites. But let’s say you don’t have the budget for both. Let’s talk about when you should use one over the other and why.

When Should You Use a Landing Page?

1. Campaign Focus: When you’re running targeted campaigns aimed at specific services or products, a landing page keeps the spotlight on your offer. It minimizes distractions and encourages conversions.
2. Lead Generation: Agencies often use landing pages to capture leads. Offering a free e-book, consultation, or webinar? A well-designed landing page with a compelling call-to-action can boost your lead generation efforts.
3. A/B Testing: Landing pages provide a controlled environment for A/B testing. Want to fine-tune your message or design? A landing page allows for precise experimentation.
4. Event Promotion: Hosting an event, workshop, or seminar? A dedicated landing page with event details and registration options is a streamlined way to promote attendance.
5. Product Launch: Launching a new service or product? A landing page can create anticipation, focusing the audience’s attention on what’s new and exciting.

When Should You Use a Website?

Here’s when you need the full scope of a website:

1. Brand Storytelling: If your agency boasts a rich history, a diverse portfolio, or an array of services, a website provides the canvas for your full narrative. You can weave a captivating story, showcasing your expertise and establishing trust.
2. Content Showcase: For agencies and consultants looking to share thought leadership, insights, and resources, a website is your go-to choice. A blog, resource center, and comprehensive content hub allow you to flex your creative muscles.
3. Comprehensive Services: When your offerings span multiple areas, such as branding, content, and web design (like Modnapse), a website acts as your digital headquarters. It’s the place where potential clients can explore all your services in one visit.
4. Authority Building: Building authority in your niche? A website lets you house testimonials, case studies, and success stories, adding layers of credibility to your brand.
5. SEO Dominance: For long-term visibility, a website’s structure offers better SEO potential. It’s your ticket to ranking higher on search engines and drawing in organic traffic.

Final Notes

At Modnapse, we understand the intricate art of creating unforgettable digital experiences. From crafting compelling websites that narrate brand stories to designing landing pages that convert, we’ve mastered the creative palette. Our team knows that the real magic happens when you combine the two – a website that serves as your digital home and landing pages that lead your audience to action.

So, when you stand before the canvas of your digital presence, remember this: it’s not about choosing between a landing page and a website; it’s about using them in harmony to create a digital masterpiece that captivates, converts, and inspires. Let your online presence be a work of art, guided by the fusion of creativity and strategy, where Modnapse can be your brushstroke of brilliance.

Standing out in your niche isn’t just a choice; it’s a necessity.

Has a certain business or entrepreneur stuck out in your niche? Why? What was it about them that made them stand out? Was it their colors? Their personality? Their content?

Wish your target audience thought of you the same way?

Well, that’s what we’re going to talk about today!

Let’s get started!

1. Master Your Branding

What do all of the biggest companies have in common? They’re masters at branding.

“What do you stand for?”

“What is your mission?”

“What emotions does your brand spark in your audience?”

These are all of the questions that you should be asking yourself when it comes to having a brand strategy. But just having a brand identity and strategy isn’t enough. You need to MASTER them.

Is your brand about convenience and simplicity for your ideal client? Master that. Make it known to everyone that’s what you’re known for. And then double down on your branding.

Have your brand colors, logo, typography radiate that message across your online branding.

It’s quite obvious that the most successful businesses in the world have their branding mastered.

Make sure that you do the same if you want to stand out in your niche.

2. Create Content

News flash: If you’re creating content then you’re already ahead of 99% of other entrepreneurs.

Most are mindlessly scrolling or thinking that posting content is a waste of time.

If you can create content that solves your audience’s problems and can drive attention to it, then you’ll be well on your way to standing out among your competitors.

What’s even better is having a structured content system that showcases your brand’s messaging, values and are able to do it consistently and at scale. That’s what we specialize in – book a call with us if you’re interested.

Onto the next tip.

3. Be Everywhere

The biggest mistake I see with entrepreneurs? They focus – rely on a singular marketing channel.

This can be a good thing if you’re starting out or just testing the waters, but you may want to think about diversifying a bit. What’s another thing that big brands have in common? They are everywhere. You can’t escape them, you’ll always be reminded of them.

“But I don’t have the time or budget to post and engage on every marketing platform,” you may be shouting in your head. Well then you have two options if you don’t want to fall behind your competition. Hire a 10-20 person marketing team or…you can have a content system that allows you to diversify your digital presence.

Not sure how to do that? Check out my eBook on how to use the exact same system that I use to do this.

Let’s move on, shall we?

4. Be Entertaining

Face it, if you can make people smile or laugh, you’ll be more memorable.

And 99% of B2B content out there is boring as f*ck. Like where’s the originality?

Just because your agency or consultant business is selling to other businesses doesn’t mean you need to make your content a complete snooze-fest. At the end of the day, you’re still making content for people.

So stop treating your audience like a bunch of soulless robots and start making highly entertaining content that is fun to read, pleasant to look and engages with them on a psychological level.

Onto the last one.

5. Never Stop Innovating

You know what all the gurus say: “Comfort is the enemy of achievement”

Look, this might hurt your ego a bit, but you’re going to always be behind your competition in something.

But there’s no shame in that, it just means that it gives you something to improve on.

Never get too comfortable with a certain client, with a certain system, anything. Business is a constant game of chess where you need to be learning from your competition and be striving for improvement. Otherwise, if you get complacent you will fall behind and your competitors will get ahead of you.

I’d recommend performing a SWAT analysis every 6-12 months to stay on top of your competition. This allows you to identify areas of improvement, spot gaps in your business strategy and find what your competitors do better and worse than you at and execute a strategy to crush them and hit your revenue goals.

Final Notes:

Here are the key takeaways to standing out in your niche:

1. Master Your Branding
2. Create Content
3. Be Everywhere
4. Be Entertaining
5. Never Stop Innovating

I guarantee that if you do all of these things and master them then you will be well on your way to crushing your competition and making your competitors jealous and envious of your business.

Stay safe and keep grinding everyone!